Social Media Isn't An Option
Today, social media is one of the driving forces behind any successful marketing plan. Developing and deploying a successful social media strategy is much more than quickly setting up a business page on LinkedIn or Facebook. Proper social strategy takes time, planning, and consistency. I can help.
Social Strategy Development
You have a Facebook page for your company. That's a great start, but why do you have that page? What's its purpose or it's Key Performance Indicator (KPI)? In order for a social media strategy to be successful, you have to define what your goals are when using a social media platform.
Social Strategy Deployment and Implementation
It isn't enough to have a strategy in place. You also want to have a plan for deployment. How many times a day/week are you going to post? At what times? Do you have an editorial calendar ready to go? A deployment plan, and proper execution of your plan can make the difference when it comes to whether or not your social strategy is successful.
Social Media Management
Content calendars, posting schedules, audience engagement, A/B testing, customer service ... there's so much more to social media than creating a few posts here and there. Social media management is a full-time job, but with the right tools and training in place, smooth sailing is just around the corner.